It Cosmetics not only arrived in style and treated us to dinner and beauty-filled conversation on Friday night but they also had a long-day party at Ulta at River Oaks on Saturday with mini makeovers, lost of make-up and a DJ. CEO and co-founder Jamie Kern was mingling and taking pictures with guests and answering questions all day. Cutest part of all were the life-size make-up brush and pressed powder compact walking around for photo ops with the guests! (Halloween costume ideas anyone?)
With “Brushy”!
I loved that all the It Cosmetics make-up artists were incredibly eager to try the make-up on us and getting us dolled up. I had the pleasure of having Jefferey do my make-up and he did such an amazing job of creating a natural, polished look! I can’t explain how great the CC cream feels, you have to try out for yourself and witness how your face glows and evens out your skin-tone instantly after applying it. (Check out how it looked on my mom when I did her make-up for Mother’s Day!)
With “Compacty”!
With Jeffrey, the fabulous make-up artist who did my make-up the day of the event.
With the gorgeous co-founder and CEO, Jamie Kern-Lima. Great minds think alike and we are both wearing white!
It Cosmetics are available at Ulta! Their brushes are vegan and amazing!
It Cosmetics brushes are vegan and cruelty free.
Group of Houston bloggers, vloggers and make-up artists at Ulta.
Jamie was so sweet for answering questions all day.
I got a little make-up retouch because I was at Ulta all day! (Earrings c/o Farah Nazar Jewlery)
My colorful, macaw dress is from Vida Antigua.
This is how my make-up looked after the event. Jeffrey did such a great job! My skin is on the oily-combination side so you can see some of the glow coming through but nonetheless it still looks natural and pretty. The best part is that I am wearing make-up that has skin-care benefits like SPF50 (with no sunscreen smell!) and that also has great coverage.
Thank you for this amazing day of beauty to the It Cosmetics team and thank you Ulta Beauty at River Oaks for hosting us!
